::Prof. M. K. Awasthi::


	This website is to facilitate learning process of all those Business Enterprises, Policy Planners, Scientists, Academics, Professionals and Students who are engaged in agribusiness management, and rural and urban development activities. I firmly believe that through collaborative process we can improve living environment of people across the globe

Research Activities

Current Research Interests: Consumer Quality Signaling Process, Rural Marketing , Agricultural Services Management, Application of Swarm Intelligence, Total Quality Management (TQM) etc. process management techniques in agri-business and rural development processess, Global Competitiveness of Agribusiness Processes

Ongoing Research Projects

Learning and Capacity under National Agricultural Innovation Project.
Effectiveness of Agricultural Services in India.
Conceptualising Multivariate Agricultural Land Valuation Model.

Post Graduate Research Guidance:

New Venture in Food Processing 2010
Application of Biotechnology & Other Tools in Agribusiness- Perspective on New Ventures 2010
Study of Store Environment and Its Effect on Consumer Purchase Behaviour (2009)
Comparison of Non Carbonated Soft Drink market in India and US (2009)
Consumer Store Choice Criteria for Fresh Produce (2009)
Study of Loyalty, Trust and Indianness in Rural India (2008)
Validation of Buyer Behavior in the Rural Areas (2008)

अमंत्रमक्षरं नास्ति नास्ति मूलमनौषधम्‌।
अयोग्यः पुरुषो नास्ति योजकस्तत्र दुर्लभः॥

There is no letter which doesn't have charm (curative property).

There is no root which doesn't have medicinal property.

There is no man who is not able. Rare is a person who knows its proper application.

न हि ज्ञानेन सदृशं पवित् रमिहविद्यते

English Translation of Sanskrit quotation:
Here (in this world), there is nothing as pure(sublime) as knowledge.

न चोरहार्यं न च राजहार्यं न भ्रातृभ्राज्यं न च भारकारि।
व्यये कृते वर्धत एव नित्यं विद्याधनं सर्वधनप्रधानम्॥

It cannot be stolen by a thief.
It cannot taken away by a King.
It cannot be divided among brothers.
It does not cause load. It always increses when spent.
The wealth of knowledge is the greatest of all wealths.

"Na Twaham Kamye Rajyam, Na Swargam Na Punarbhavam
Kamye Dukh Taaptanam, Praninaam Arti Nashnam"

I don’t desire Lordship over others, neither I aspire for heavenly pleasures nor I pray to be released from bondage of birth and death, My ambition is to become an instrument of relieving the suffererings of those who are groaning under the scourage of one or the other disease.