This website is to facilitate learning process of all those Business Enterprises, Policy Planners, Scientists, Academics, Professionals and Students who are engaged in agribusiness management, and rural and urban development activities.

I firmly believe that through collaborative process we can improve living environment of people across the globe
Welcome :
Dear Sir,
We are trying to find out Consumer Quality Signalling process for food products. I will appreciate if you can help us by filling out this short questionnaire.
………… Professor M K Awasthi
Questionnaire : Consumer Signalling Process Study
1. Name of the respondent : 2. Gender :
3. Age 4. Education:
in Years
5. Place /Location 6. Category of Location
7. Your Annual Income: 8. Distance from the main market
Rs. Km.
9. What is the meaning of food quality for you ( 0 =Not important, 5 = Most important)
a. Food should be satisfying
b . Food should be safe to consume
c . Food should be attractive
d . Food should be nutritious
10. Please write your idea of food quality(if None of the above)
11. How much importance you give to following factors while assessing quality of food products (Award marks between 0-5, where 0 = not important and 5= Most critical)
Feature Score (0 – 5)
a. Price
b. Past Experience
c. Colour
d. Packaging
e. Source of sale
f. Brand
g. Freshness
h. Labelling
i. Any other factor which you consider for
   assessing the quality of food(PI write)
Name Email
Phone Orgnization
Thank You for sparing your valuable time

अमंत्रमक्षरं नास्ति नास्ति मूलमनौषधम्‌।
अयोग्यः पुरुषो नास्ति योजकस्तत्र दुर्लभः॥
There is no letter which doesn't have charm (curative property).
There is no root which doesn't have medicinal property.
There is no man who is not able. Rare is a person who knows its proper application.

न हि ज्ञानेन सदृशं पवित् रमिहविद्यते
English Translation of Sanskrit quotation:
Here (in this world), there is nothing as pure(sublime) as knowledge.

न चोरहार्यं न च राजहार्यं न भ्रातृभ्राज्यं न च भारकारि।
व्यये कृते वर्धत एव नित्यं विद्याधनं सर्वधनप्रधानम्॥
It cannot be stolen by a thief.
It cannot taken away by a King.
It cannot be divided among brothers.
It does not cause load. It always increses when spent.
The wealth of knowledge is the greatest of all wealths.

"Na Twaham Kamye Rajyam, Na Swargam Na Punarbhavam
Kamye Dukh Taaptanam, Praninaam Arti Nashnam"

I don’t desire Lordship over others, neither I aspire for heavenly pleasures nor I pray to be released from bondage of birth and death, My ambition is to become an instrument of relieving the suffererings of those who are groaning under the scourage of one or the other disease.